MADE.com Case Study
Hullabalook drove a total revenue uplift of 3% for MADE.com
The Made.com Sofasizer is built on Hullabalook’s product discovery solution. Since launching in the UK, it has now been rolled out across Europe. Here’s what we set out to do.
Problem: MADE.com want to make their products easier to find for any customer, on any device.
Solution: Hullabalook solve this problem by providing an solution for visual shopping which puts the most suitable products at the top of the page.
Hullabalook tested on 50% of MADE.com Sofa traffic for a 4 week period. The results of the test compare shoppers on the regular MADE.com site with the behaviour of shoppers on the MADE.com site with Hullabalook SofaSizer technology.
Impact on Hullabalook (sofasizer) users:
Hullabalook users (compared to average non-Hullabalook users):
- Conversion x1.79 higher
- Average Order Value x1.83 higher
- Engagement (session duration): x3.03 longer
Uplifts were particularly strong for mobile and tablet users
What was the total impact of Hullabalook on Made.com revenue?
The trial which took into account over 2 million sessions showed a total revenue uplift on products categories where Hullabalook was used increased by 3%.