5 ways customers promote Hullabalook on-site and on social media

One of the questions we're consistently asked is: "how can we – as retailers – make sure shoppers are seeing and using Hullabalook's tech on our ecommerce site?" Like any kind of technology, the more data we can collect, the better we're able to analyse its performance and provide you with valuable insights into your shoppers' activity.

Prospects want to know how retailers are linking our technology, harnessing social media and thinking about the on-site user journey.

There are lots of brilliant ways our customers ensure Hullabalook online shopping experiences are an integral part of every shopping journey.

In this article, we'll share some real-life examples of ways retailers are linking to Hullabalook's technology across their website and via social media. We will focus on:

• Capturing shoppers at the top of the funnel (i.e as soon as they land on site).
• Capturing shoppers who have refined their search (i.e those a little further in their purchase journey).
• Capturing shoppers before they even land on your site (through the power of social media).

1. Linking via the meganav

So, how do you capture the attention of someone as soon as they land on your retail website? Customers like Dunelm, Heal's, GAIA Design and Sofology all link our technology from their mega nav. As you can imagine, adding links to their meganav provides a lot of traffic and increases awareness of retailers' Hullabalook experiences, such as the Room Creator experience.

2. Linking via search

Some of our customers, like B&Q, link our technology directly through search. If you head to the B&Q website and search for 'Valspar' paint products, you'll be directed straight to our Paint Mixing experience. We're very proud that our customers trust us to power shopping experiences during peak times. Take this example from B&Q - the bank holiday is a huge sale period for them. Without our technology powering the online experience, Valspar paints wouldn't be shoppable online. Thanks to Hullabalook, shoppers can explore thousands of shades of paints within one seamless experience.

3. Using promotional banners

Customers use seasonal and peak times to promote our technology with banners across their site. By doing so, they're ensuring anyone who lands is encouraged to spend longer on site, browse and buy more products.

Take these examples. Heal's have done a great job of incorporating promotional links throughout this sofas category page. Shoppers looking for inspiration can design their dream living room with our Room Creator 'stickers' experience while mission-based shoppers can use our Sizer tool – powered by AI Category Pages technology – to 'shop by shade' and find their perfect sofa.

4. Using PDP's to drive traffic

We work with our customers to ensure Hullabalook's technology is linked throughout each stage of the purchase journey. Often, shoppers will start their shopping journey on a product display page (PDP), either because they've come directly from a Google search, or because they've already clicked on a product they like whilst browsing on site.

Our Room Creator technology helps shoppers who need some persuading or are looking for more inspiration. Habitat promote their Room Creator experience through a banner on their product display page, so anyone who lands on a product can click to view it in a room setting, play around with product combinations and discover products from other categories before checking out.

Other customers, like our Dutch friends fonQ, are customising this even further. When a shopper has shown intent i.e they've landed on a PDP such as a piece of wall art, they can click to view it in a room setting and the Room Creator will automatically initialise on the 'accessories' catalogue. From there, the shopper can view other products in that category before expanding their search further.

5. Harnessing the power of social media

We love to see the different ways customers use our technology as an effective marketing tool. Our online shopping experiences are loved by shoppers and make for very visual, inspiring content. Many of our customers, including Furniture Village, Currys and Urban Barn launched a 'win your room' type competition. Shoppers who used the Room Creator to build their dream space could win all of the products within their design.

We can't talk about creativity without showing you this video from GAIA Design. They teamed up with a local artist during their annual 'Sofa Week' sale to promote two Hullabalook technologies: Our Sizer (AI Category Pages) and Room Creator 'stickers' experiences.

As you can see, there are many effective ways of driving traffic to Hullabalook technology on your site. We promise that any shopper who uses one of our tools will stay on your site longer, browse more products, enjoy the experience and ultimately, buy more.

If you need more convincing, check out our customer case studies. To the case studies →