Urban Barn customers using Hullabalook’s Stickers technology converted 50% more than non users



Urban Barn rolled out Hullabalook’s Stickers technology on the 1st of March 2021 – and within the first 30 days of go-live the technology had already generated enough additional revenue to pay for itself several times over.

Urban Barn is one of Hullabalook’s longest standing customers. Both teams are delighted with the success of the partnership and excited about continuing their work bringing high performing and innovative new customer experiences to the Canadian Furniture and Home Decor Market.

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Hullabalook helps us retain our reputation as market leaders in the Canadian Furniture and Home Decor market. Their technology continues to drive great ROI and for Urban Barn. We’re very proud to be one of their longest standing customers.

Sasha Becker, Ecommerce Manager at Urban Barn

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How well did Stickers perform for Urban Barn?

Measured between 1st March 2021 – 31st March 2021

Comparison set: Shoppers who used Room Design Board (Hullabalook’s Stickers technology) vs Shoppers who didn’t use Room Design Board and who visited at least one of Urban Barn’s Furniture Listings Pages.

  • Room Design Board users converted 50% more than non users
  • Room Design Board users had an AOV of 19% more than non users
  • Room Design Board users total spend was 78% higher than non users
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Room Design Board, powered by Hullabalook’s Stickers technology. 

What challenge does Stickers solve for Urban Barn?

It’s harder encouraging shoppers to purchase from multiple product categories online because they’re missing the visual inspiration from in-store merchandising. Stickers solves this problem.

How does Stickers work?

  • We convert your product catalogue into 2D "stickers"

    Everything is scaled – so large items like sofas look bigger than smaller items like vases.

  • Shoppers experiment with your products in a room setting

    They can move products around to visualise them together and build their dream rooms.

  • Stickers is a completely customisable experience

    Shoppers using Stickers can toggle between product categories and personalise the wall colour and floor type.

  • Shoppers can checkout in one click

    After curating their space, shoppers can share it with friends or purchase all of their chosen products in one click.

What’s next for our partnership?

Due to the success of the Room Design Board, Hullabalook and Urban Barn have already enhanced the experience to include drapery and rugs. Both teams continue working closely together on new updates and ideas.